Plum Baby


The Plum Way


"I vividly recall the moment I decided to create a brand of baby food that needed to actually taste like homemade food; not processed, tasteless paste.
When our third child, Francesca (aka Minky) arrived after a gap of eight years, my first thought on revisiting the baby food aisles was 'is this as good as it gets?' Little appeared to have changed over the years. That's why, to a mum who is passionate about two things in life - children and good food - the idea for Plum Baby was conceived.
After all, why shouldn't busy mums and dads have access to both quality and convenience, using recipes that comprise the finest organic ingredients in a simple, safe format that suits their lifestyle? With continuous research, a great team and lots of hard work, I am proud to offer Plum Baby - real food for babies - to parents everywhere who want the best for their children."

Plum Beliefs

Feeding your baby is a joy, and can give you, as a parent, a real sense of satisfaction. It can also be messy and chaotic and we know you're pushed for time, so we'd just like to offer a little help, guilt-free! We believe the taste of food and the colour, texture and smell is so important to a baby's development. Taste is what makes eating one of life's greatest pleasures and it's something everyone should enjoy from the moment they're born. Our mission is to feed babies well, to nourish them, to make every spoonful matter. To be pioneering in our choice of only the very best ingredients and how we use them.
We want to create real food for babies - not just baby food. All our recipes tick the taste, nutrition and quality boxes. And if the convenience of them helps you spend a little more quality time with your baby that is a huge tick in the box! Plum Baby was born in 2006 with these very principles close to our hearts, and we like to keep things simple when making our food, by sticking to what we call The Plum Way:

	Above and beyond organic:
	1.	Responsibly sourced, flavoursome, nutritionally-rich ingredients
	2.	No additives or unnecessary fillers
	3.	Creating food as parents first and foremost
	4.	We believe Plum Baby is a taste of things to come and we'd love you to join us for the ride.

We'll make it as easy, tasty and fun as we can!

If you are interested in hearing about future Plum Baby roles, please send us your CV via e-mail to salesvacancies@dwc.co.uk