News Save the planet marketing 'won't change consumer behaviour' | Brand Manager of the Week: Lucy Green | Editor's comment: The key to being in our Power 100: to innovate and inspire | What brands can learn from Caine's Arcade | Vinnie Jones revealed as new face for 'Make Mine Milk' push | When social media turns bad: dealing with negative comments | Starbucks marketer Ian Cranna on changes at the coffee chain | Unilever tops 2012 Marketing Society Awards nominations | Female marketers make their mark on Power 100 | Adwatch (April 18 ) Top 20 recall: Lynx | Helen Edwards: Grand incentive to alter pack mentality | Brad Pitt to be new face of Chanel No 5 | Boots revamps pharmacies to reflect specialities | Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics | Welsh rugby stars soften up with Dove Men+Care partnership | Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods | Power 100: The UK's top marketers | King of Shaves takes on Gillette with online subscription offer | Alan Mitchell: Advertisers, face it, your consumers hate you | Sector Insight: soap, bath and shower | Editor's Comment: Unilever's Paul Polman: a CEO worth every penny |